Q: Who is Cameron Wood?
A: Cameron Wood is an award-winning communications professional with over 30 years of experience in corporate communications, marketing, branding, journalism and public relations. His career spans various industries, including financial services, higher education, and publishing.
Q: What are Cameron’s key areas of expertise?
A: Cameron specializes in:
- Expert writing and editing
- Change communications
- Crisis communications
- Issues Management
- Strategic communications
- Digital and social marketing
- Employee engagement
- Leadership communications
- Marketing and branding
- Media and public relations
Q: What is Cameron’s current role?
A: Cameron is currently a Communications Officer at Sheridan College, where he focuses on internal and employee communications. His work includes leading communication strategies for institutional initiatives, change management and advising on crisis and emergency communications.
Q: What industries has Cameron worked in?
A: Cameron has extensive experience in:
- Higher education
- Financial services and insurance
- Publishing and journalism
- Entertainment and event marketing
Q: What is Cameron’s experience in change communications?
A: Cameron has played a pivotal role in change communications for multiple organizations, guiding employees and stakeholders through periods of transformation. His expertise includes:
- Leading employee engagement strategies for major organizational shifts.
- Developing change management communication plans for financial and educational institutions.
- Serving as a trusted advisor for executive teams navigating mergers, structural changes, and workplace transformations.
Q: What is Cameron’s background in digital and social marketing?
A: Cameron has led multiple digital and social media campaigns, leveraging innovative strategies to enhance brand visibility and audience engagement. He has also worked on accessible podcasting and AI-driven digital communications.
Q: What educational background and certifications does Cameron hold?
A: Cameron holds a Bachelor of Arts degree from McMaster University and has completed additional training in:
- Change Management (ADKAR – Prosci, Inc.)
- Coaching as a Manager (University of California, Davis)
- Accessible Podcasting (Seneca College)
- Foundations in Digital Communications & AI (University of Toronto)
Q: What makes Cameron unique as a communicator?
A: Cameron combines strategic thinking with creativity, adaptability, and a strong business acumen. His experience across multiple industries and his ability to craft compelling, audience-focused narratives set him apart as a communications leader.
Beyond The Bulletin 