Effective communication is the key to engaging employees, driving transformation, and fostering a connected, thriving organizational culture. Whether navigating a global shift to hybrid work, leading through crisis, or managing large-scale change, a strategic communications approach can make all the difference.
1. Change Communication & Organizational Transformation
Why it matters:
Clear, strategic communication is vital during organizational transformation to reduce uncertainty, gain employee buy-in, and foster a culture of adaptability.
How Cameron delivers:
- Led change communication initiatives for institutional transformations, including Sheridan’s enterprise-wide PeopleSoft upgrade and Activity-Based Budgeting implementation.
- At Cigna, advised on employee communications for three regional CEOs across Europe and the Middle East during a period of business and IT transformation.
- Certified in Prosci’s ADKAR model, grounding his work in a proven change management methodology.
Impact:
Cameron blends strategic foresight with practical delivery to ensure change messages are timely, empathetic, and aligned with business goals – essential for transforming culture and behavior.
2. Employee Engagement in Hybrid and Flexible Work Environments
Why it matters:
Sustained engagement in a hybrid workplace demands intentional strategies to maintain connection, culture, and collaboration.
How Cameron delivers:
- Spearheaded Sheridan’s Flexible Workspace Strategy, crafting communications that addressed employee concerns while promoting the benefits of hybrid work.
- Developed engagement strategies for the Finance and Administration team at Sheridan during the shift to remote operations.
Impact:
Cameron understands the nuances of hybrid engagement – offering human-centered messaging that supports productivity, mental well-being, and institutional goals.
3. Crisis Communications & Emergency Preparedness
Why it matters:
In times of crisis, employees look for clarity, confidence, and leadership. Effective internal crisis communication minimizes disruption and protects trust.
How Cameron delivers:
- Served as internal communications lead and Emergency Operations Centre advisor for Sheridan’s award-winning pandemic response plan.
- Developed issue management strategies for the ethical use of AI, cybersecurity, collective bargaining, and campus protests.
Impact:
Cameron brings calm, strategic thinking to high-pressure scenarios, ensuring organizations speak with one voice and maintain integrity during disruption.
4. Leadership & Executive Communications
Why it matters:
Executive visibility and transparent communication drive trust, alignment, and organizational cohesion.
How Cameron delivers:
- Delivered executive communications counsel to Sheridan’s senior leadership and to regional CEOs at Cigna.
- As communications advisor to London Life’s EVP of Wealth Management, maintained consistent leadership messaging during change
Impact:
Cameron knows how to elevate executive voices and ensure alignment between strategy and narrative – crucial for motivating teams and managing change from the top down.
5. Internal Brand and Culture Building
Why it matters:
An internal brand that reflects company values strengthens employee loyalty, advocacy, and satisfaction.
How Cameron delivers:
- Led the redesign of London Life’s employee intranet, fostering digital unification and stronger culture post-restructuring.
- Built multi-year engagement campaigns, such as the corporate food drive, which achieved a 167% increase in participation.
Impact:
Cameron is skilled at aligning internal messaging with organizational values, helping build a culture employees want to champion.
6. Strategic Content Development & Digital Enablement
Why it matters:
Employees expect meaningful, accessible content. Strategic, well-crafted communications improve reach, comprehension, and retention.
How Cameron delivers:
- Award-winning communicator with recognized expertise in digital storytelling, accessible podcasting, and campaign development.
- Drove communication campaigns that secured over £105M in earned media for Cigna’s global brand.
- Experienced in digital tools for engagement and transformation, including social media, intranet strategy, and mobile platforms.
Impact:
With a sharp editorial eye and tech-savvy execution, Cameron ensures that content connects – whether it’s a policy update, brand campaign, or digital transformation message.
Beyond The Bulletin 